Speaker's CV
Karen Hoisington is known for building business brands that include several well-known Singapore Superbrands, ranging from airlines to zoos, from the 1980s. A regular speaker on Singapore's history and heritage, Karen has appeared on UK’s BBC and local TV documentaries.
Keynote Speaker (Singapore History & Heritage)
2022: Vincent Hoisington (1924-1972), Artist, Entrepreneur, Nothing is Forever Singapore Exhibition, National Gallery Singapore
2020: Archives Invites – Karen Hoisington: Personal Correspondences of Elizabeth Choy OBE, National Archives of Singapore
2019: From Gambier to Gucci, Singapore Bicentennial Season, Library@Orchard
2019: From Gambier to Gucci, Singapore Bicentennial Season, Fort Canning
2018: From Surrender to Significance The Legacy of Elizabeth Choy, OBE (1945 – 1955), Former Ford Factory, National Heritage Board
2018: The Story of Elizabeth Choy OBE – Japanese History Association, Bangkok, Thailand
2017: Acts of Faith, St Andrews Cathedral, Singapore
2017: Taking the High Ground: The Morality and Memory of Elizabeth Choy,, Witness to War Season, National Museum Singapore
2017: “A Flower in the Fall: The Torture, Testimony, and Triumph of Elizabeth Choy OBE”, National Library, Main Library
2017: The Life and Legacy of Elizabeth Choy, OBE” Malaysia Heritage Trust, Kuala Lumpur, Malaysia
2015: Cakap: History of Orchard Road, Singapore Heritage Society, Library@Orchard
2011: Mods. Hippies, & Dallas: Down Fashion Memory Lane in the 60s, 70s, and 80s in Singapore, National Library, Main Library
Keynote Speaker (Personal Branding & Entrepreneurship)
2019: PIVOT, Malmo Sweden
2019: Personal Branding, Paris, France
2018: Personal Branding, Malmo Sweden
2018: The POW of Personal Branding (International Women's Day), Malmo Sweden
2017: Bag it with Style: Go Vintage!, Library@Orchard
2016: Brand! Desire Library@Orchard, Singapore
2011: Art & Science of the Handbag, Singapore Science Centre
2011: It’s in the Bag!: Personal Branding and Style, Estee Lauder, Singapore
2008: It’s in the Bag!: Personal Branding and Style, AIA, Singapore
2008: It’s in the Bag!: Personal Branding and Style The International Women's Federation of Commerce and Industry (IWFCI), Singapore
Event Producer, Publicist, Programme Emcee & Moderator
2024: Singapore Art Week, Earth.Interrupted Art Exhibition, Hoisington Galleries (exhibition, talk, children's workshop)
2010: Steve Slater: Design for Speed, National University of Singapore Auditorium
2010: Darren Heath: Photography Tips on the F1 Track, 2010 Singapore F1 GP, National Library
2009: Darren Heath: F1 Photography Symposium, Science of F1 Exhibition, Singapore Science Centre
2008: Darren Heath: Life on the Fast Track, The Pod, National Library, Main Library
Workshop Designer & Facilitator
2020: “Elizabeth Choy”, Docent Training, National Museum Singapore
2019: “Elizabeth Choy”, Docent Training, National Museum Singapore
2019: Unleash Your Book Workshop, Malmo Sweden
2018: Unleash Your Book Workshop, Singapore
2018: Moving On, Moving Up Workshop, Singapore
2016: Brand! Desire Workshop, Library@Orchard
ZOOM Talks (Covid Season)
2022: Brand Ambassador, FENIX Sweden
2022: Personal Branding, FENIX Sweden
2022: Service Excellence, FENIX Sweden
2020: Elizabeth Choy, Book Launch, AsiaPac, Singapore
2020: Personal Branding, FENIX Sweden
2020: Service Excellence, FENIX Sweden
2020: Brand Ambassador, FENIX Sweden
Interviews on TV Documentaries
“Great Railway Journeys with Michael Portillo: Singapore”
4 April 2020 @10pm
Producer: Boundless UK
Network: BBC 2 UK
“Foodage”
4 August 2011@10pm
Producer: Sitting In Pictures
Network: Mediacorp OKTO
“Momento SG”
19 June 2013 @10pm
Producer: Moving Visuals OKTO 19 June 2013
Network: Mediacorp OKTO
“History From The Hills - Fort Canning”
4 Dec 17 2013 @ 10pm
Producer: Sitting In Pictures
Network: Mediacorp OKTO
“Singapore National Campaigns”
18 June 2014
Producer: Sitting In Pictures
Network: Mediacorp OKTO
Publications
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Vincent Hoisington (1924-1972): Art and Legacy (launching 2024)
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Evolve: Reinventing Your Personal Brand in Times of Transition (2020)
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Pulling the Punch in Your Personal Branding (2019)
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Dana: From Sweden to Uganda (2019)
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A Flower in the Fall (2018)
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Brand! Desire - 39 Recipes for Creating a Brand That Leaves Your Customers Wanting More (2016)
Professional Experiences
2022-Present: Gallerist, Hoisington Galleries
2018 – Present : Brand Development Specialist / Keynote Speaker
2018 – Present : Founder and Creative Director, Datum Branding
2008 – 2017 : Adjunct Lecturer, Nanyang Polytechnic, School of Design
2016 – 2016 : Adjunct LecturerAdjunct Lecturer, Kyoto International University, Marketing and Anthropology
2008 – 2014 : Associate Lecturer, Ngee Ann Polytechnic, School of Interdisciplinary Studies, Innovation & Enterprise
1988 – 2008 : Founder, Creative Director Datum Design
1980 – 1988 : Art Director, Ogilvy & Mather
Awards
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Mediacorp Star Awards (2003)
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Creative Circle Singapore, Gold (1985), Silver (1986), Association of Accredited Advertising Agents Singapore (4As)
Certifications
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Advanced Certification for Training and Assessments (ACTA), Institute of Adult Learning
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Certificate of Wedding Planners, Institute of Wedding Planners
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Specialist Diploma of Quantity Survey, Building and Construction Authority
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Certificate in Risk Management - Control, Manage and Optimize Projects, Building and Construction Authority
Academic
BA (Hons), Design Kingston University, London, UK
M.Div, Trinity College for Asia, Singapore
M.Th, (Education), AGST Alliance, Malaysia