Karen has branded diverse industries from airlines to zoos, including public and private enterprises. She has been responsible for the brand success of four billionaires listed on the current Forbes: Singapore's 40 Richest lists. Industries include banking, property, fashion and hospitality. As Singapore's pioneer branding professional, she has branded Singapore's Super Brands like Asia Pacific Breweries, Club 21, Tangs, Nets, National Library Board and the global initiatives of the Prime Minister's Office. The total value of the business she serviced is around SG$2 billion. Her expertise includes brand development and design, creative promotions for traffic growth and sustainable image awareness. Karen is best at brainstorming, ideation and strategy processes, and turnkey creative and innovative solutions. 

A regular international keynote speaker on personal branding in Sweden, Paris, and London, she is driven to help them create brands that maximise their potential. Coming from an experience of building market brands where she enjoys the process of ideation to implementation, she works best when clients find themselves stuck in hard places and need a lifeline. People describe her as resourceful, proactive, and well connected.