Pioneering branding strategist with over two decades of experience across industries from airlines to zoos. Karen has helped shape the brand success of four billionaires on Forbes' Singapore’s 40 Richest list and worked with iconic names like Asia Pacific Breweries, Club 21, TANGS, NETS, and the Prime Minister’s Office.
 

Her expertise spans brand development, creative promotions, and sustainable image building, with a knack for ideation, strategy, and turnkey solutions. An international keynote speaker on personal branding (Sweden, Paris, London), she thrives on guiding individuals and organisations through transformation, especially when they’re stuck and need strategic clarity. Known for being resourceful, proactive, and well-connected.